Aprilia RS 457 launched in India

Aprilia RS 457 launched in India, company’s new plan to expand the premium two-wheeler segment.

Aprilia RS 457Aprilia RS 457 in the Indian market

The company has announced that they will be expanding the premium two-wheeler segment in India. In view of this expansion, the company has unveiled Aprillia RS 457 in the Indian market. The goal of the Piaggio Group is to increase its presence in the premium two-wheeler vehicle segment in India, as the company is seeking more and more feature-rich options to fulfill the needs of its customers.

A senior official provided information that they will expand the two-wheeler segment in India. The company, through its wholly-owned subsidiary Piaggio Vehicles, is present in India. By unveiling Aprilia RS 457, it has entered the growing mid-size motorcycle segment.

They are looking for feature-rich models, a trend already present in various countries. He also mentioned that the expectations of Indian consumers have increased as they seek something more than the usual vehicles to travel from one place to another. He stated that there is a growing demand for premium products in the country.

The sales will commence from January next year. Graffi mentioned that the company will start selling Aprilia RS 457 through selected stores in major cities around January next year in India. When asked about scooter sales, Graffi said that we are aiming to sell 60,000 to 70,000 scooters in this fiscal year. This aligns with our strategy to increase presence in the premium segment

 

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